About Painting Company SEO and the agency behind it
This agency sells marketing to painting companies and sells nothing else. The work is pages, listings, content and ads, all pointed at the jobs a painting company wants and the towns its crews drive to.
Here is what we take on, what stays with you, and what you will want to have ready before we talk.
One kind of work for one kind of company
A site that markets painting contractors can be written for painting contractors. That is the whole idea behind this agency. The wording on the pages, the way the ads are grouped and the names given to the jobs all come from the work a painting company does, so a repaint page reads like a repaint page and a cabinet page reads like a cabinet page.
Our full range runs from search work to managed ads, and the services page puts the two next to each other.
Four parts of the job we carry
- Pages
Pages by job and by town
We write a page for each kind of work you want and each town you serve, for you to read and approve.
- Maps
The business profile listing
Categories, service towns and job names are filled in and kept matching the pages on your site.
- Ads
Campaign management
Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) campaigns are built, watched and adjusted inside your own accounts.
- Review
A monthly walk-through
We go through the calls and forms with you, tied back to the page or ad each one came from.
What sits on your side of the tape
Painting, bidding and running crews are your business, and we do not touch them. The same goes for the questions that only an owner can answer: which jobs earn the most for the shop, which towns the trucks can reach, how much work the crews can take on and what the company wants to say about itself.
That includes the company paperwork. If your company wants to mention any of it on a page, you decide the wording and you read it before it goes up. We do not add statements of our own. The same applies to ads: each platform sets rules about what an ad may say, and the owner reads those rules.
If you want to see how the pieces fit together as one plan, the marketing page walks through it from the first strip of tape to the end.
Six things worth having in hand for a first conversation
- The kinds of jobs your crews would like more of
- The jobs that you would rather not see come in
- The towns you drive to, and the ones you do not
- Any referral partners who send work your way, such as real estate offices and general contractors
- Where your website, Maps listing and any ad accounts stand today
- The person who will read and approve the wording on pages and replies
About the agency
Does the agency do any painting work?
Who approves the copy that goes on my site?
Can I speak with the CEO?
Where can I see what the work costs?
Say hello and name a job type
The easiest opening is a short message about the work your crews want next, or a half-hour booked with the CEO.
Which paint jobs should get pages first?
Which interiors, exteriors, cabinets or commercial walls do you want to be asked about? Add the towns your trucks cover and any real estate or contractor offices that pass jobs along, but nothing about individual customers.
Pull the tape and look at the edge
Our CEO can take your call, or you can describe your painting company in a note first. Either way the next move is a conversation about the jobs you want your phone to ring for.
That tape peeling off the wall is only a sketch of the ending, never a forecast.