Bing Ads (Microsoft Advertising) management for painting companies
Bing Ads (Microsoft Advertising) is a search advertising platform, and a painting company can use it to put ads in front of people searching for the work it does. We build the campaigns, run them inside your account and read the calls and forms that come from them with you.
It works from the same list of jobs and towns as every other part of the marketing, and the clicks are billed to you by Microsoft.
Where a second search platform fits on the board
Paid search for a painting company can start on Google Ads. Bing Ads (Microsoft Advertising) is another place where a person can type house painters near me
and see an ad, and a crew can add it once the first platform has its campaigns settled. It is a decision for the owner, and not a step that has to come first or at all.
The campaign is built from the sheet you already gave us: interior repaints, exteriors, cabinets, commercial walls, new construction, and the towns your trucks reach. Searches that belong to somebody else, like do-it-yourself projects, supply shopping and job hunting, are masked off the same way they are everywhere else in the paid ads work.
Microsoft sets its own rules about what an ad may say. Reading them is the owner's job, and so is deciding what the company states about its crews and its paperwork. We write the ad text for you to approve and never add statements you have not agreed to.
What goes into a Bing Ads (Microsoft Advertising) campaign for painters
- Job list
One ad group per kind of job
Repaints, exteriors, cabinets and commercial walls each get their own ads, so the words behind a click match the work asked for.
- Your account
Opened in your company's name
The account, the billing card and the budget belong to your painting company. We manage the campaigns inside it.
- Exclusions
A list of searches to refuse
The same masked-off categories that guard your other ads are loaded in, then revised from what the account shows.
- Counting
Calls and forms on their own line
Whatever comes through this platform is counted apart from your other ads, so you can judge it by itself.
Campaign settings for a painting crew, and who signs off on each
| Campaign setting | How it is set for house painters | Who signs off |
|---|---|---|
| Job groups | One group for each kind of work the crew wants, kept apart in the account | The owner, from the jobs list |
| Towns covered | Only the places the trucks drive to | The owner |
| Searches excluded | Do-it-yourself, supply, job-seeker and unrelated painting searches | Agreed together, revised monthly |
| Ad wording | Written around the job named in the group | The owner approves before it runs |
| Budget | Loaded into the account on your card | The owner, changeable whenever you decide |
Opening the account and starting the campaign
Decide whether this platform belongs on the board
We talk through the jobs and towns, and you choose whether Bing Ads (Microsoft Advertising) is the platform to add next.
Build the campaign from your list
The account is opened under your company name and the ad groups are cut in, one for each kind of job.
Go through it together each month
We read the calls, forms and search terms with you, then adjust the exclusions and the wording as needed.
Questions about Bing Ads (Microsoft Advertising) for a painting company
Is Bing Ads the same thing as Microsoft Advertising?
Can a painting company run this without running Google Ads?
Whose name goes on the account?
Does the monthly price include what Microsoft charges for clicks?
Does the work reuse my other ads?
Thinking about adding a second search platform
Tell us what your first campaign looks like today, or choose a time for the CEO to call and talk it over.
Which paint jobs should get pages first?
Which interiors, exteriors, cabinets or commercial walls do you want to be asked about? Add the towns your trucks cover and any real estate or contractor offices that pass jobs along, but nothing about individual customers.
Pull the tape and look at the edge
Our CEO can take your call, or you can describe your painting company in a note first. Either way the next move is a conversation about the jobs you want your phone to ring for.
That tape peeling off the wall is only a sketch of the ending, never a forecast.