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Paid ads for painting companies, pointed at the paint work your crews prefer

Paid ads are the part of marketing you can switch on and off with a budget. We write the ads, group them by kind of job, keep out the searches that belong to somebody else, and manage the campaigns inside ad accounts that carry your painting company's name.

The budget is yours and each platform bills you for it directly. What we charge is a separate monthly price for managing the work.

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The edge comes first

An ad that goes to the wrong person is a click you paid for

Painting words appear in a lot of searches that have nothing to do with hiring a painting company. Some come from people planning to do the work themselves, some from people shopping for supplies, some from job seekers, and some from people wondering whether to open a painting business of their own. Others use the same word for art, scale models or vehicles. Paid ads management for a painting company begins by masking all of that off.

Then the ads are built the way a crew thinks about the board. One group for interior repaints, another for exteriors, another for cabinets, another for commercial walls, each with its own wording and its own landing page. A person typing exterior painting contractors near me should meet an ad about exteriors, on a page about exteriors.

Ads and pages are meant to work together, so the search work on your site and these paid ads aim at the same list of jobs and towns. What an ad may say is governed by each platform's published rules, which you should read, and any statement about your crews or paperwork is yours to approve.

Three places a painting company can buy attention

Painting words on searches that this plan keeps out

A campaign is only as clean as the list of what it refuses.
Kind of searchWho answers when someone callsWhat the campaign does about it
Do-it-yourself projectsSomeone planning to do the painting without a crewAdded to the exclusion list so the ad does not show
Supply shoppingSomeone looking for materials from a storeExcluded, along with the words that point to buying supplies
Decorating inspirationSomeone browsing for ideas, with no crew in mindExcluded, and checked again in the monthly walk-through
Job seekers and start-upsPeople wanting work on a crew, or planning a painting business of their ownExcluded, so your ad budget is not spent on them
Art, models and vehiclesSearches where painting means something else entirelyExcluded by wording that separates them from house work

Opening a campaign, in the order the tape goes down

  1. Write the list of jobs and the towns

    You tell us which work to advertise and where the trucks go. Anything left off the list is masked off.

  2. Cut in the ad groups

    Interiors, exteriors, cabinets and trim each receive ads and a landing page of their own, so the page behind a click echoes the search.

  3. Start with one platform

    The first campaign goes live in your ad account on one platform, and a second or third joins it whenever you give the word.

  4. Walk the edge each month

    We go through the calls and forms with you, the ad behind each one and the search terms that did not belong, and adjust the exclusions.

Seven decisions the owner makes before a campaign opens

  • Which kinds of jobs are worth advertising for
  • Which towns the ads should cover
  • Which jobs and searches should stay masked off
  • The monthly ad budget you will load into the platform
  • Which platform starts first
  • Who reads and approves the ad wording
  • How the office will answer the calls and forms that arrive

Each platform publishes its own rules for ads. Reading them is your job, and so is deciding what the company may say about its crews and paperwork.

Beliefs about buying ads that are worth setting aside

Overheard on the ladderMore clicks always means more jobs.

What the tape line showsA click is a visit, and a visit is not a call. These campaigns are counted by calls and forms, each tied to the ad behind it, so clicks that went nowhere show up in the walk-through.

Overheard on the ladderTurning on every platform at once is the careful way to begin.

What the tape line showsPlatforms are added one at a time here, so you can see what the first one brings the office before the next one is switched on.

Overheard on the ladderAn ad can send people to the home page.

What the tape line showsA home page has to speak to every job on the sheet. An ad about cabinet work goes to a cabinet page, where the words match the click.

The ad plans: more platforms, the same work inside each

The platforms bill the ad budget directly. These cards are the monthly price for our management of it.

On every ad plan, however many platforms

  • Ad accounts are set up under your painting company name, so they leave with you if we part
  • Keyword lists, ad wording and the pages behind them are built ahead of the first click bought
  • Negative keywords shut out supply shoppers, tutorial searches and job hunters
  • Clicks are paid to each platform directly, over and above our price
  • A monthly summary lines up each platform, side by side

  • One ad platform

    $895/month

    A single platform of your choice: Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram).

  • Two ad platforms

    $1,595/month

    Any pair from Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), read side by side.

  • Three ad platforms

    $2,295/month

    The whole trio: Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) in step.

The ad platforms send their own bills for spend. Silver fits a site you hold already; Gold and Platinum supply the site and its upkeep.

Questions about running ads for a painting crew

Does the monthly price cover the clicks?
No. The ad budget goes to the platform and is charged to the card on your ad account. Management by us begins at $895 a month for one platform.
Which platform should a painting company begin with?
That is the owner's call, and we talk it through with you. Starting with one keeps the calls and forms from it easy to read.
What if the crews are fully booked?
Budgets and pauses are the owner's to set. When the board is full you can tell us to lower or stop a campaign, and we do it.
What keeps the wrong searches out of the campaign?
Exclusion lists built from the categories above, then revised each month as the search terms report shows what actually triggered the ads.
What is in the monthly summary?
Each platform side by side, with the calls and forms tied to its ads. We read it through with you rather than leaving it in your inbox.

Tell us which jobs to point the ads at

Write to us about the work your crews want, or pick a half-hour and the CEO will call to talk through the first campaign.

Which paint jobs should get pages first?

Which interiors, exteriors, cabinets or commercial walls do you want to be asked about? Add the towns your trucks cover and any real estate or contractor offices that pass jobs along, but nothing about individual customers.

Tell us about your painting crew

Say which jobs you want to grow and where your trucks go. A short note is enough, and it lands in front of a human reader.

Ticking the box and choosing a weekday with a half hour sets up a phone call from the CEO; leave it blank and only your note travels.

Your call slot

No slot chosen yet, so no call is set up.

Open slots fall on weekdays between 9:00 AM and 5:00 PM Eastern, then convert to your chosen zone.

Pull the tape and look at the edge

Our CEO can take your call, or you can describe your painting company in a note first. Either way the next move is a conversation about the jobs you want your phone to ring for.

Schedule A Call With Our CEO Describe the jobs in a note

That tape peeling off the wall is only a sketch of the ending, never a forecast.