Painting Company Website Design: Website Pages Sorted by Paint Job and Town
Website design for a painting company starts on paper, before any screen. We decide which jobs the crews want, which towns they drive to and which page each search should land on, then we build the site to match that plan.
The result is a site where interior repaints, exteriors, cabinets, trim and commercial walls each have a home, and where every town served has its own page.
The first decision
The edge goes down before the layout does
Most website design projects begin with colors and a logo. Ours begins with a list: the kinds of work the crews prefer and the places they will go. Whatever falls outside that list is masked off, so the site does not invite calls the office does not want.
With the list settled, the website design moves to the page layout. Each job type gets its own, each town served gets its own, and the pages are written separately so none of them repeats another. That structure is what lets the search work point a search at the right page.
On the Gold and Platinum plans the website is part of the plan, with hosting and the edits you ask for handled by us. Silver is built for companies that already have a site they want to keep. What a page says about the company, its crews or its paperwork is the owner's call, and we ask the owner to read every statement before it is published.
The pieces of the site
- Job pages
A page for every sort of paint job
Interior repaints, exteriors, cabinets, trim, doors, commercial walls and new construction each get a page written for that work and the people hiring for it.
- Town pages
One page for each town the trucks reach
A painting company serves places, not a single dot. Each town the crews reach is named on a page of its own, using the towns the owner supplies.
- Contact page
One clear way in
The contact page carries the phone number and the form the office chooses to use. The owner decides what it asks and where those messages go.
- Edits
Changes handled for you
On Gold and Platinum we host the site and make the edits you request, so a new town or job type is added without the owner touching a page.
Who is hiring and the page that meets them
| Kind of building | Page that fits it | What the owner states there |
|---|---|---|
| Single-family home | Interior and exterior repaint pages | The jobs the crews take and the towns they reach |
| Cabinets and trim | Cabinet and trim page | Which cabinet and trim jobs the crew wants |
| Condo or apartment building | Multi-unit page | Whether the crew works on buildings of that kind |
| Shop, office or other business | Commercial page | The commercial walls the crew is ready to bid |
| New home under construction | New construction page | How a builder's office can get in touch |
How the site gets built
Sketch the site map
We list every job page and every town page before anything is written, and the owner crosses out the ones the crews do not want.
Tape off the extras
In website design, pages that do not match a job or a town are left out. A short site that stays on target beats a long one that wanders.
Cut in the copy
We write each page, the contact page and the menu, then the owner reads every line and marks changes.
Pull the tape together
On a call or by message we go through the finished site with the owner, check the edges and fix what needs fixing before it goes live.
What has to be in place before the site goes live
- A page for each paint job the crew takes
- A page for every town on the owner's list
- A contact page the office has tested
- Every statement read and approved by the owner
- A link between the site and the Google Business Profile
- Page titles written to match each page's job
- A menu that reaches every page
Platform rules and the company's own legal paperwork belong to the owner to read, and no page goes up with a statement the owner has not cleared.
Beliefs about a painting company website
Overheard on the ladderA website is a brochure that gets finished once.
What the tape line showsThe site grows as the company adds towns and job types. We plan for new pages from the start, and on Gold and Platinum we add them for you.
Overheard on the ladderDesign is mostly about how it looks.
What the tape line showsThe first design question is which page a search lands on. Looks matter, but the page map comes first.
Overheard on the ladderMore pages means the same text over again.
What the tape line showsEvery page is written on its own for its job or its town. Copying one page into twenty is the shortcut we skip.
Questions on the website work
Do I need Gold to have a website built?
Can you add a town page later?
What if my current site has pages worth keeping?
Will the site list every service?
How does the site connect to ads?
Send us the website you run today
Use the contact page to write to us about your site, or choose a half-hour slot there and Ross Cohen calls you when it comes around.
Which paint jobs should get pages first?
Which interiors, exteriors, cabinets or commercial walls do you want to be asked about? Add the towns your trucks cover and any real estate or contractor offices that pass jobs along, but nothing about individual customers.
Pull the tape and look at the edge
Our CEO can take your call, or you can describe your painting company in a note first. Either way the next move is a conversation about the jobs you want your phone to ring for.
That tape peeling off the wall is only a sketch of the ending, never a forecast.