Painting Company Google Ads: Searches That Match the Jobs You Want
Google Ads places a painting company in front of people at the moment they type a search. We set up the campaigns, word the ads, decide which searches to chase and which to shut out, and look after the account from day to day.
The account is yours, the card is yours and the budget is yours to set. Our part is deciding where the tape goes: which searches the ads may appear on and which stay covered.
Where it fits
One platform, aimed by the crew's own list
Every painting company has jobs it prefers and towns it will drive to. Google Ads is the platform where that list can be turned into a campaign, because the ad appears when someone types a search that fits it. Searches like house painters near me
and interior painting near me
belong to a homeowner hiring for a job, and the ad can send that person to the page written for it.
Some searches that contain painting words belong to other errands, such as art, models or cars. Others come from someone shopping for supplies, someone looking for work with a crew or someone curious about starting a business. We block those so the budget stays on the jobs the crew wants.
Ads also run beside the search work, not in place of it, and they open pages from the website. Platform ad rules and the company's own legal paperwork are the owner's to read, and we write only what the owner has approved.
What the Google Ads work covers
- Campaign build
Campaigns grouped by job
Interior repaints, exteriors, cabinets and commercial work each get their own group of ads, so a search for one job meets an ad written for it.
- Ad writing
Ads in the owner's words
We write the headlines and descriptions and the owner approves them before they run. No ad says anything about paint, finishes or paperwork that the owner has not cleared.
- Blocked searches
A list of what to cover up
We keep a running list of searches the ads must not appear on, and we add to it as the account shows new ones.
- Reporting
A monthly look at the edge
Each month we go through the searches, the clicks and the calls and forms counted, and the owner decides what changes.
What a few searches mean for the account
| Search seen by the ad | Job in mind | Where the click lands on the site |
|---|---|---|
house painters near me | A homeowner hiring a crew | The residential repaint page |
commercial painting company | A business with walls to cover | The commercial page |
cabinet painting near me | A cabinet job | The cabinet and trim page |
exterior painting contractors near me | An outside job at a house or building | The exterior page for that town |
| A search from someone looking for crew work | A job application, not a job to bid | None. We block it. |
How a campaign comes together
Mask off the wrong searches
Before any ad is written, we list the searches that belong to other errands and set them aside.
Cut in the first ad groups
We build groups for the jobs the owner ranks highest and point each one at its own page on the site.
Roll in the budget
The owner sets the monthly spend on the owner's own Google Ads account. We shape the campaigns around it, and Google bills it.
Pull the tape with the owner
We look at the searches that triggered ads, strike what did not belong, and decide together what to run next.
What the owner sees in the Google Ads account
- The ads and the wording approved for each one
- The searches the ads appeared on
- The searches we blocked and why
- The monthly budget the owner set
- The calls and forms counted from the ads
- The pages each ad group opens
- The changes we made since the last walk-through
Google sets the ad rules and the owner reads them. If an ad is turned down, we rewrite it with the owner and do not run it until it is cleared.
Beliefs about Google Ads for painters
Overheard on the ladderMore clicks always means a better campaign.
What the tape line showsA click from the wrong search costs budget and adds nothing. We judge the account by calls and forms from the jobs the crew wants.
Overheard on the ladderAn agency should hold the ad account.
What the tape line showsThe account stays in the owner's name with the owner's card, so the history and the settings belong to the company.
Overheard on the ladderSet it once and leave it alone.
What the tape line showsSearches shift and the crew's schedule changes. The campaigns get a review each month and a new strip of tape wherever the edge has moved.
Questions about running Google Ads with us
Whose card pays Google?
Can Google Ads work next to my other marketing?
What happens if Google disapproves an ad?
Do you run other platforms too?
Can I limit the ads to certain towns?
Name the jobs you would take on tomorrow
Tell us on the contact page which jobs the ads should chase, or book a half-hour there for the CEO to ring.
Which paint jobs should get pages first?
Which interiors, exteriors, cabinets or commercial walls do you want to be asked about? Add the towns your trucks cover and any real estate or contractor offices that pass jobs along, but nothing about individual customers.
Pull the tape and look at the edge
Our CEO can take your call, or you can describe your painting company in a note first. Either way the next move is a conversation about the jobs you want your phone to ring for.
That tape peeling off the wall is only a sketch of the ending, never a forecast.